Alexandra has always been divided between two passions, travel and fashion! As we are travelling more and more with less and less things, and trying to adopt responsible consumption habits to protect our environment, and to buy less but better. It’s a long path and we are only at the beginning, but here are our favorite addresses to buy more locally (French brands only), and sometimes even with a real purpose. Discover the best places to do shopping in Paris, for local and ethical fashion.
Colors, colors, colors and… originality! This small brand breaks all the codes and inspire you to buy in a more responsible way, as they are not following the trend but creating their own and their masterpiece, coming back again season after season.
The quality is good, the staff onsite is super kind and their instagram account is absolutely delightful. Follow them to get an idea, you will not be disappointed (and you will improve your french at the same time!).
Modetrotter – 28 bis Rue d’Aboukir, 75002 Paris
Des petits hauts
Much more classical, but for a timeless and cute (and not too expensive) style, Des petits hauts is a référence for a typical parisienne.
The brand, created 10 years ago, plants a tree for each article bought. Today, more than 1,5 million trees have been planted, in more than 270 FAGUO forests. Their style is great, fresh, timeless and for men and women. You cannot miss this one, and you will plant some trees!
We discovered Jimmy Fairly because we wanted some good looking corrective glasses not costing a kidney. At the end, if you add all the options, the glasses are still expensive, but the prices of a pair starts from 99 euros.
The big plus ? For each pair you bought, they donate a pair to someone in need. So far, they have given 400 000 pairs with their Buy One Give One program. Great reason to finally stop buying the same Ray-ban years after years!
Sezane has became the absolute reference for each parisienne. Initially mostly sold online, you will find some real shops as well in big cities such as Paris, Lyon or Aix-en-Provence.
The prints are beautiful, the cuts of the pieces perfect, many of them are timeless. The only thing missing is a great intention behind the brand!
Girafon bleu is the first eco-responsible fashion brand that acts to protect giraffes – which are endangered, as for the past 30 years, their population has decreased by more than 40% – by donating a part of its profits to a association dedicated only to the giraffes protection. Items are for men and women, they have some great collaborations with artists from time to time and the giraffes on your t-shirt is super, super cute!
Girafon bleu – Online shop only for now.
Make my Lemonade
Very original brand – with a super nice and coffeeshop at Quai de Valmy.
The genius idea ? They sell fabrics and patterns in addition to more classic pieces, for you to make your own clothes!
Make my lemonade – 61 Quai de Valmy, 75010 Paris
A super nice beauty shop… with some small / travel size to test a product before buying the full size. They have some green and bio corners as well.
A great idea for a gift. If you live in France, they also offer a monthly box to discover new great products every month, for 13,90 euros per month.
Birchbox – 17 rue montmartre Quartier Châtelet – Forum, Sortie Impasse Saint-Eustache, 75001 Paris
Founded by a pharmacist, Laboté made beauty products sur mesure, depending on your skin type, the issues you want to prevent and of course your perfume preferences.
Their pledge of Quality? Medicinal plants, paraben, silicone and preservative free.
A brand founded about 2 years ago for wellness and beauty. New releases are coming every few months and so far everything Alexandra has discovered the brand when it had started and it has changed her life!
One thing not to miss ? The Mega Glow cure, for a full reset of your skin. One month (and only one needed to see results) for 75 euros
Don’t forget to bring back gifts !
Great, great shop for outstanding gift ideas. Prices can get a little high, but from deco to fashion you would find for sure a very stylish gift to bring back home.
A true repère de parisiens, in the heart of le Marais, you will find multiple Fleux shops. For kids toys, plants lovers, and the most crazy about deco among us, Fleux is definitely the place to go! Try to avoid it on weekends though, as it’s quite tight and crowded.